Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
The last show
Transmedia campaign
Vagrant queen
Digital action
Narcos
Digital content
AMC Network
Content strategy
Midnight texas
Digital action
Catch a thief
Digital mupi
100 crisis
Transmedia campaign
Wentworth
Event and digital strategy
AWARDS
Bronze in Transmedia Inspirational Awards 2019
Bronze in Branded Content at the Brave Brain Awards
It is the first original fiction series on Aragón TV, created and co-directed by Álex Rodrigo (La casa de papel, Vis a Vis, La veneno ...).
For its first series, Aragón TV sought to create a transmedia universe, and that's where we come in.
In this project we devise and create the different transmedia branches and content for social networks.
It is the first original fiction series on Aragón TV, created and co-directed by Álex Rodrigo (La casa de papel, Vis a Vis, La veneno ...).
For its first series, Aragón TV sought to create a transmedia universe, and that's where we come in.
In this project we devise and create the different transmedia branches and content for social networks.
Direct marketing:
Using the concept of the series "We all have a side B", we created a mirror with the printed phrase to send to the media. In this way, when unwrapping it and looking at you in it, we propose a reflection similar to that of the protagonist of the series.
The story behind:
The story of how the series was created is almost as interesting as the series itself. So we had to tell it. On the one hand, with this video format, and on the other, in a thread format on the official Twitter of The Last Show.
The City of The Last Show:
Imagine shooting the first original Aragón TV series and being from Aragón. This is what happened to all the actors and actresses in the series. For this reason, we decided to create an interactive map in which to show the most special places of both the actors and the characters in Zaragoza.
After-school conversations:
The subplot of the series is focused on the teenage audience. Therefore, one of the branches of transmedia was 'Extracurricular Conversations'. A series of dialogues between young people dealing with issues such as ecology, bullying, social networks or rights, among others.
We also create specific content for the official networks of the series.
