Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
The last show
Transmedia campaign
Vagrant queen
Digital action
Narcos
Digital content
AMC Network
Content strategy
Midnight texas
Digital action
Catch a thief
Digital mupi
100 crisis
Transmedia campaign
Wentworth
Event and digital strategy
The Calle 13 TV channel was going to premiere the Australian series Wentworth for the first time in Spain. A drama that approximates the reality of women in prison.
The creative team conceptualized and devised the action.
Calle 13 wanted to convey the drama and reality of a women's prison. For this reason, we focus on the same, on the reality of dams in Spain, thanks to contact with various associations that were willing to show a closer and more realistic point of view.
We carried out an influencer marketing action locking Gominuke and Xuri Fentón for 48 hours in Wentworth Prison. They were controlled by security personnel, with real prison hours and without connection with the outside. They only had one camera to document their experience.
We also devised and created an event where guests could feel within the Wentworth world. We recreate the prison from the series, with a canteen security control, patio and cells. But they were not alone, to energize and give the event realism, we had several improvisational actresses in the role of prey, surprising the guests.
Finally we wanted to show the real situation faced by women in prison with a discussion where members of the Rainbow Association contributed their vision and experience.
