Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
The last show
Transmedia campaign
Vagrant queen
Digital action
Narcos
Digital content
AMC Network
Content strategy
Midnight texas
Digital action
Catch a thief
Digital mupi
100 crisis
Transmedia campaign
Wentworth
Event and digital strategy
To communicate the premiere of the second season of SYFY's series 'Midnight Texas', we were asked to perform a digital action beyond the normal. So we created a paranormal hidden camera.
We devised the action, we also scripted it and created morphing that would go into digital billboards.
The video reached more than 48,000 interactions and 2.7 million views.
For digital billboards we devised and created a morphing where something that looked like a traditional perfume ad was transformed into the poster of the series.
This was part of a national media plan that could even be seen on the screens of Callao (Madrid).
