Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
Collaboration in the ideation, scriptwriting and video and graphic editing of the project.
Paramount Network was brand new detective series, Alice Nevers, and a digital action seeking to communicate.
We detect that the public of this type of investigation series usually tries to find out who the murderer is before the protagonists of the fiction.
That is why we devised a branded content of the fiction itself, creating our own two totally unpublished cases where the user had to solve the crimes.
The last show
Transmedia campaign
Vagrant queen
Digital action
Narcos
Digital content
AMC Network
Content strategy
Midnight texas
Digital action
Catch a thief
Digital mupi
100 crisis
Transmedia campaign
Wentworth
Event and digital strategy
The science fiction channel SYFY, was going to premiere in Portugal its new original fiction 'Vagrant queen', an irreverent space opera. We were in the middle of the COVID-19 crisis and therefore, we proposed a 100% digital action.
We devised a condensed narrative that would expand like the show's own universe.
We devise and script all the action, and we also elaborate the different pieces.
The campaign has been adapted to Portugal, Spain and France.
We devised and created a spot (broadcast on TV and social networks) where we could condense the plot of the series in just ten seconds.
A universe that expands in just ten seconds ...
Vagrant scanner:
We present the key characters of the series 'scanning' their appearance on the spot.
The naval heritage:
An exploration adventure like the one in the series was perfect to unite it with the naval and explorers tradition of Portugal. For this reason, through the figure Enrique 'The Navigator', we compare the protagonist ship of the fiction with the ships of the 15th and 16th centuries.
A universe of references:
In the spot, we hid a series of references and anachronisms to science and pop culture, which we turned into a social media contest where users had to find them all.
Do you dare to look for them?
